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Viewers of the Super Bowl may remember the lighthearted Doritos ad about the unborn baby who, at his or her ultrasound appointment, develops a craving for the bag of nacho-cheese chips that Dad is eating nearby. (See video, above.) The 30-second clip, which was the most shared ad from this year’s game, drew chuckles from most Americans — except for the pro-abortion scolds at NARAL. The ad, the pro-abortion lobby complained on its Twitter feed, employed the “antichoice tactic of humanizing fetuses.”

Katrina Trinko (’09)Katrina Trinko (’09)Writing for the Daily Signal, Katrina Trinko (’09) observes that NARAL, its humorlessness notwithstanding, may be on to something. No, the ad is not political, as NARAL suggests it is, but it does reflect a cultural reality that the pro-abortion lobby surely dreads.

“Moms and dads are now developing relationships with their children long before the due date, sometimes even announcing both name and sex to friends and family before the baby is born,” writes Miss Trinko, the Daily Signal’s managing editor and a member of USA Today’s Board of Contributors. “And that’s what’s frightening to NARAL and other pro-abortion advocates. … [The] increasing awareness that these unborn babies are growing and developing does raise questions about current abortion policy in the United States.”

The Doritos Super Bowl ad, Miss Trinko concludes, was effective not because it engaged in political advocacy, but “because it resonated—and that should terrify pro-abortion advocates.”